Where vision becomes execution

Linking Business Strategy To Your Frontline Team

A high-impact leadership accelerator to build profitable systems and self-led teams. For owners and managers inside

6- and 7-figure businesses ready to lead strategically

and execute - fast.

Our proprietary growth strategy streamlines operations through high-impact leadership development, purpose-driven team alignment, and precision execution, driving real results - fast.

Your business is growing -and you are making money -

but that growth has brought with it an entirely new set of challenges.

✔️ You love owning your business. 

✔️ You have tons of vision for the future. 

✔️ You want growth that increases profit, not workload.

❌ But every time you start to move forward, you get pulled back into the weeds of the day-to-day. 

❌ Your management team is doing “okay,” but if you’re being honest - they can’t truly function without you. 

❌ You have a great playbook but your team is struggling to implement and convert to sales.

❌ What got you to this level of growth is no longer working and you feel stuck!

The bottleneck to your business growth is your ability to drive results consistently through your team. 

And right now - the growth is CAPPED.

While there are many things that keep owners from scaling, they almost all come down to two areas...

Lack of Self-led Teams & Systems

Without having a dialed-in set of systems for your team to thrive, even A-players will struggle. 

Without having a team of top performers, even the most airtight systems won’t be followed. 

And in today’s world, creating harmony between the two is becoming MORE difficult. 

We help you build systems that drive profitability and predictability while creating a culture where everyone can thrive—especially you. 

With the Axletree Leadership Academy, you and your team can finally lead, grow, and deliver results without burning out or breaking down.

Inside our Academy, we will:

✔️ Uncover the root causes behind underperformance and implement targeted solutions that stick.

✔️ Learn to use data to build a feedback loop that drives decision-making and continuous improvement.

✔️ Identify time-wasting tasks and build a company-wide operating cadence that drives consistency, accountability, and momentum.

✔️ Build job success profiles for every role to improve efficiency and profitability within 90-days.

✔️ Equip managers to lead meetings, own outcomes, and stay aligned to key business goals.

✔️ Develop self-leadership habits through EQ training to align your company vision with team capabilities.

✔️ Build a leadership bench with proven hiring, development, and succession planning strategies.

Unstoppable growth and profitability is within reach

You don’t need another new campaign, but aligned leadership, clear systems, and a team that knows how to execute without constant oversight.

There is nothing cookie-cutter about our approach.

You get the best of our proven Amplify & Accelerate Business System equipped with our customizable operations blueprints, tools, and implementation resources—plus expert guidance from an advisor who understands the day-to-day realities of running a profitable service-based business.

You and your team receive hands-on support throughout the process, so you can take action with clarity and start seeing results without second-guessing every move.

Inside The Axletree Leadership Academy

6-Month Program, You get:

What's included:

(Total Value: $7,500+)

  • The Axletree Operations Blueprint ($2,000 Value) a customizable business toolkit that includes time audit calculator, planning tools, and business review systems that streamline execution and improve profitability.

  • The Amplify & Accelerate Business System ($1,500 Value) a leadership execution system that improves team alignment, accountability, and topline performance through structured meetings and clear rhythms.

  • Weekly 90-minute live implementation calls ($1,500 Value) expert-led sessions focused on real-world application, problem-solving, and peer collaboration—so you're not learning alone.

  • On-demand leadership lessons ($1,000 Value) 25 practical, no-fluff training lessons that prepare you and your team to lead, coach, and execute with confidence on your time.

  • Axletree Community Hub (priceless) an exclusive space with direct access to our advisory experts, culture-building resources, and connection with like-minded leaders.

  • Your Personalized Leadership Dashboard ($1,000 Value) with up to 6 behavioral assessments (including DISC, Enneagram, and more), this powerful tool helps you lead with greater self-awareness, emotional intelligence, and team alignment.

only $2,999
or 4 payments of $750

Registering multiple participants?
We offer volume discounts for leadership teams and multi-unit operators.

Reach out to us at [email protected] to get started.

Accelerator Sessions

General Manager

Accelerator

For managers leading the frontline team and driving daily results.

Equips GMs to lead the frontline with clarity, identify performance gaps, and coach on results, driving daily execution across operations, service, and sales.

  • How to align your role to business outcomes—understanding how your daily decisions impact growth, profitability, and team culture

  • How to use KPIs and guest metrics to spot issues, make decisions, and drive consistent performance

  • How to manage time and priorities with weekly planning systems that reduce stress and create focused execution

  • How to lead meetings and 1:1s that drive accountability, boost morale, and improve the customer experience

  • How to coach your team effectively using feedback, performance conversations, and role-based expectations

  • How to implement advanced hiring and training strategies to improve staff retention and elevate the guest experience

Executive Leader

Accelerator

For owner-operators and experienced leaders managing managers.

Designed for those ready to step into true strategic leadership—shaping vision, developing managers, and building a decentralized business with consistency and control.

  • How to structure and clarify leadership roles to eliminate overlap, confusion, and decision bottlenecks

  • How to identify root causes behind missed targets and apply real-time fixes using strategic thinking frameworks

  • How to use KPIs and location-level data to plan your week, set priorities, and hold your managers accountable

  • How to build a people strategy and operating cadence that improves staff and customer retention—leading to greater profitability and predictable performance

  • How to run effective business reviews and site visits that drive execution

  • How to build a pipeline of promotable talent with repeatable systems for hiring, onboarding, and performance coaching

How we link your business strategy to your frontline team—so you can build self-led, profitable teams in real time.

Most teams struggle not because of a lack of vision, but because no one’s translating that vision into clear expectations, consistent leadership, and accountable execution at every level.

That’s where Axletree comes in. Our Mission is to ignite strategic leadership in YOU so you can attract, hire, train, retain, and grow a strong leadership team so you can lead a flexible life and enjoy the financial freedom you’ve worked so hard to achieve.

Our two accelerators work together to develop your executive leaders and frontline managers—ensuring every layer of your team is aligned, equipped, and

focused on the same outcomes.

At the center of it all is our proprietary Amplify & Accelerate framework: a leadership operating system that transforms strategy into action, builds people-driven systems, and connects daily decisions to long-term growth.

This is what it means to link business strategy to your frontline team

and we show you exactly how to do it.

Our Next Accelerators Start August 20th

We literally have you covered on ALL fronts, taking you from your current revenue (and team) to consistent performance, stronger leadership, and more time to focus on growth.

Meet the founder of Axletree

For over twenty years, I’ve been instrumental in helping leadership teams outperform their targets, increase organizational efficiencies, and free up time for owners.

I assess the gaps, diagnose the root cause of your current struggles, prescribe a clear pathway to freedom, and train your staff to implement it. 

My journey started as an internal employee for a large top-performing franchise and has continued into my coaching and consulting - where I’ve helped countless owners increase profits and drive growth by cultivating a highly productive team, dialed-in operations, and scalable systems.

Here’s the thing… 

I have a deep belief that small businesses are a massive catalyst for change and human flourishing.

I believe that local businesses that provide communities with jobs are critical to the lifeblood of our economy. 

And I know the struggle that comes from trying to run these businesses.

Regulations, competition, and constant turnover

can make it nearly impossible for you to maintain any sort of balance and predictability as an owner.

But you CAN thrive - even with multiple locations - when you have the right systems and a self-led leadership team in place.

You can have a team that is:

  • Fully bought in and committed to doing excellent work (even when you aren’t there)

  • Able to manage the day-to-day without you in every tiny detail

  • Ready to think and make decisions critically and in full alignment with your company vision and values

  • Strategically equipped to help drive profitability in your business!

While having your current company grow consistently quarter after quarter. 

But what got you to your current level of success won’t be what gets you to the next level. 

Our team of small business experts are here to support you along the way through our incredibly unique programs that addresses your needs as an owner and your team’s needs as they begin to take on more ownership.

Frequently Asked Questions

What if I have multiple locations - is this coaching ideal for that?

Yes. We work with many multi-unit owners and offer volume-based pricing for teams. Our programs are tailored to your current structure and goals, whether you're managing one location or scaling several. The best way to find the right fit is to book a quick call with our team.

Who is this program ideal for?

This program is built for owners, operators, and general managers of 6- and 7-figure service-based businesses who are responsible for leading teams, driving results, and building systems that support growth. It’s ideal for leaders who are ready to step out of day-to-day firefighting and build a business that runs with consistency, accountability, and less reliance on them.

Whether you're preparing to scale, leading multiple locations, or developing a new manager—you'll get the tools, structure, and support to lead with clarity and grow with confidence.

What types of businesses is this a good fit for?

This program is designed for customer-facing businesses with frontline teams. That includes salons, spas, fitness studios, home services, quick service restaurants (QSR), and other service-based businesses where delivering consistent experiences through people is critical to growth and profitability.

How much time does this take each week?

Successful participants commit 2–3 hours per week, including a 90-minute live call and short, focused implementation work. The lessons are under 25 minutes each and designed to be applied immediately—not just learned. Our goal is to save you time by giving you tools that eliminate confusion, reduce rework, and help your team perform without constant oversight.

What if my manager leaves during the program?

We completely understand! That's a real concern for many business owners. If this happens, you have options. Many owners choose to add our 1:1 advisory package, where we support you directly in attracting, hiring, and onboarding your next leader. If that's not the right fit, no problem—you can pause and enroll your new manager in the next available cohort. We're here to support you through every stage of team transition.

How do I measure my ROI in a program like this?

We help you track ROI through real business outcomes—not just learning completed. From increased team accountability and improved retention to stronger execution and higher topline performance, you'll see measurable progress tied to KPIs, time savings, and leadership capability. You'll also walk away with a 90-day plan, defined team metrics, and tools to continue measuring results long after the program ends.

We are here to help you and your managers step out of the day-to-day and into the role of a strategic leader.

✔️ Are you tired of being the one holding everything together while your managers wait for direction?

✔️ Are you ready to build a leadership team that actually owns their roles and delivers results?

✔️ Are you done with turnover, unclear expectations, and goals that keep slipping through the cracks?

✔️ Are you ready for your business to run on systems and accountability—not your constant involvement?

✔️Are you ready to grow without sacrificing your time, energy, or next opportunity?

The learning curve is sharp, for sure… 

But there is hope!

It is 100% possible to scale a thriving company or build a profitable portfolio while also retaining an outcomes-oriented team. And, we're here to help!

Have more questions? Let’s hop on a quick call and determine where we might be able to support your next season of stabilization and growth.

Customized support designed for your unique path to growth

Fostering harmony, growth, and momentum in service-based businesses and leadership teams, driving profitability and long-term stability.

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